How to Design a Custom Challenge Coin That Tells Your Story

Every challenge coin starts with a story.

That story might be about brotherhood. A shared mission. A hard-fought win. A memory that won’t fade. Whatever it is, your coin should reflect it—not just with flashy designs, but with details that actually mean something.

Here’s how to create a custom challenge coin that hits home.

Step 1: Start with the Why

Why are you making this coin? Retirement? Promotion? Memorial? Team unity? Knowing the purpose helps shape everything—from layout to text to finish.

Every coin starts with purpose. That purpose drives the design.

Think about what you want people to feel when they hold it. Pride? Honor? Unity? Make that your north star.

Step 2: Choose the Symbols That Matter

The best coins aren’t cluttered—they’re focused. Think unit numbers, mottos, station crests, or tools of the trade. If you’re a firefighter, maybe it’s the Maltese cross. If you’re in law enforcement, maybe it’s a badge number or department seal.

The best coins don’t just look good. They mean something.

Skip generic. Go specific. That’s what gives the coin weight.

Step 3: Keep the Text Tight

Less is more. A good coin doesn't need a paragraph. A name, a date, a short phrase—those are the things that stick.

Choose words that matter to your crew. What do you say before a shift? What’s the phrase that sums up your station?

Step 4: Shape, Size, and Finish

You don’t have to stick to a circle. M.O.S. can mint coins in custom shapes—shields, crosses, etc... Standard size is around 1.75” to 2”, but we’ll guide you to what feels right in the hand.

Finishes matter too. Antique brass has that old-school feel. Polished silver looks sharp. If you’re not sure, M.O.S. can show you options that fit your story.

Step 5: Work with Someone Who Gets It

Designing your coin with M.O.S. means you’re not starting from scratch. You’re working directly with someone who’s been in the station, walked the line, and knows what these coins stand for.

You share your ideas, and Thomas will help shape them into something real. No guessing. No impersonal templates. Just real collaboration.

Make Your Story Count

You only get one shot to make something that lasts. A good challenge coin becomes part of your crew’s legacy. A reminder of who you are and what you’ve done together.

So don’t settle for a cookie-cutter coin from a generic vendor. Make yours with someone who knows what it’s supposed to stand for.